We´re Back on Capital Radio talking about Digital Tranformation

by José Luis Pérez March 30, 2017

On Thursday, March 30th at 19h, Comunycarse´s Victor Magariño will join Capital Radio once again. This time, Victor will be covering new marketing and client relations solutions through business intelligence avenues that allow the development of new strategies.

Capital Radio is a radio powerhouse with over 9,000 listeners, 18,000 daily streaming, and 350,000 podcast downloads in Spain. It is a chosen source of reliable business information for many professionals and leaders.

The first step in In-Store Business Intelligence is to understand your customers. Victor will take a deeper dive into how Video Analytics are essential for stores looking to stimulate sales and improve customer experience. Video Analytics generate vital data such as store conversion rates and people counting, as well as answer questions such as, how many men vs. women shop at this store? What are the main demographics entering the store? With this information you can build a more targeted marketing strategy to reach all your essential customers. Video Analytics also conducts queue management data to help you analyze how your lines are effecting purchasing and customers. Once you understand who your customers are, you can look at how they shop. What are the hot and cold spots? What is the typical route and flow? With this data you can improve visual merchandising with real data.

Video Analytics gives you never before accessible data to use in marketing; the next step is an innovative marketing tool to communicate with the modern customer. Victor will expand upon the groundbreaking technology of Beacons Eddystone, and how you can utilize it for your business. Beacons are small devices that can be placed anywhere to transmit Bluetooth signals to smartphones. Today, rather than looking at billboards or signs, eyes are trained towards cellphone screens. Therefore Beacons directly communicates promotions and store information to customers quickly, easily, and in a non-intrusive manner via mobiles. Beacons can also analyze instore traffic, heat map, and allow visitor registration and payment.


Capital Radio streams online, is available by podcast, and on the radio on the stations below, depending on your location in Spain.